Breaking Writers' Block

Writing is one of the best ways I integrate my thinking and communicate information from a lot of different sources. Yet, my mind works faster than my fingers. The topics are plentiful, but sometimes the content is labor some.

I've found it is much different to write for oneself, as in journaling, then it is to publish your writing to a larger audience. Most prolific writers have reminded me that thinking about writing is as important as actually writing. That is, letting the ideas "marinate" in your mind and developing them in an outline. Here are a few other things I've learned from others on beating writer's block:

1. Write when inspired (by quotes, etc.).
2. Write on topics you enjoy writing about
3. Keep a running list of topics/themes for future articles, blogs, newsletters
4. Eliminate ideas that you aren't truly knowledgeable
5. Identify the audience and purpose for your writing

For me, setting time aside for writing helps me have uninterrupted time to develop my ideas. Prior to the set time, I will marinate, think, and sketch out my ideas on the particular topic. I've also found that I have to cross out some topics when I wouldn't enjoy writing about the topic. Even if a wide audience may be interested in the topic, if I don't enjoy writing about the topic it won't bring interest in my services. What works for you?

For a great article on choosing a topic for your newsletter: http://www.freenewsletterideas.com/create-free-newsletter.htm

Marketing Your Business Online

I think most helping professionals don't think about marketing. Many aren't comfortable promoting themselves. I think of marketing as a reflection of your ideas and thoughts to others that may be able to use the information. Market by giving something away - your ideas on certain issues, symptoms, problems, etc.

One of the ways I have used to market is by creating a website a year ago. I have been surprised how many people are starting to use the internet to find counselors. People have liked reading my bio, seeing my picture, and reading my articles. I am finding that there is a lot that contributes to being found in a Google search (but that I will leave to the experts).

However, you don't have to have a website to be found on the internet. Do you have a business that your potential clients will search for online? If so, here are several places to list your business for FREE:

1. Google maps
2. Smart pages
3. Yellow pages
4. Yahoo
5. Merchant Circle

Being self-employed is a big commitment, and I imagine you have a valuable service that could benefit people. Once you realize you have something valuable to offer others, wouldn't you want people to be able to find it?